RBC Insurance today announced the launch of regional resource centres and the appointment of key executives to support its Canadian life and health business.

“RBC Insurance is committed to providing distributors with the skill and expertise they need to grow their life, living benefits and group insurance business,” said Neil Skelding, president and CEO, RBC Life Insurance Co., in a news release.

He added that the resource centres were “designed to ensure our distribution network has the specialized support they need at every stage of the insurance sales and service process, across all lines of business.”

The regional resource centres, which are located in Vancouver, Montreal and Toronto and include 75 insurance professionals, are focused on providing superior sales support and service across the group, life and living benefits product lines. These services are provided to RBC Insurance distributors across Canada.

Neil Paton, vp, distribution, life and health businesses, is responsible for business development and the management of the firm’s brokerage distribution channels.

Reporting to Neil are three new regional vice presidents:

  • Phil Nemeth, regional vp, Western Region, supporting British Columbia, Alberta, Saskatchewan and Manitoba;
  • John McMeans, regional vp, Central Region, covering Ontario; and
  • Madeleine Lafontaine, regional vp, Eastern Region, with responsibility for Quebec and Atlantic Canada.

The company’s regional vice presidents have overall responsibility for life, living benefits and group insurance sales and market share growth in their respective regions, which includes managing a team of sales consultants. Each consultant is specialized in a particular line of business and focuses on working with distributors throughout the insurance sales and service process. This includes uncovering opportunities, meeting with clients and providing the insurance expertise needed to help distributors increase their life, living benefits and group insurance business.

“Neil and his team are focused on helping our group and individual distributors expand their business by providing integrated insurance solutions,” said Skelding.