As part of Royal Bank of Canada’s global brand strategy, Minneapolis-based RBC Dain Rauscher today announced it has changed its brand name to RBC Wealth Management.

RBC Wealth Management also introduced a new technology platform and announced the formation of a single U.S. broker-dealer that gives clients and employees increased access to the products and services from RBC’s global network of financial solutions.

“Operating under our new brand name, RBC Wealth Management will continue to serve affluent and high net-worth clients in the United States,” says John Taft, head of RBC U.S. Wealth Management. “As part of a single broker-dealer sharing the same technology platform as RBC Capital Markets, we will be able to offer our clients seamless access to RBC’s capabilities and increase the range and breadth of the services we are able to provide.”

In addition to the firm’s new brand name, the legal entity name will change to RBC Capital Markets Corp.

The integration creates a strong U.S. wealth management platform with a combined sales force of nearly 1,800 financial consultants and a network of 161 locations in 39 states, US$141 billion of assets under administration and US$130 billion of assets under management.