A Toronto-based provide of predictive sales and marketing analytics for the investment fund industry says its software is now deployed at fund distributors representing over $1 trillion in assets under management.

“FundGuard has become the solution of choice for mutual fund distributors seeking to make their sales teams more data driven and efficient,” says Ian Scott, vice president of Angoss Software Corp. (TSXV:ANC).

FundGuard is an on-demand sales and marketing optimization solution that helps fund distributors to make better decisions on where to focus their resources and investments to maximize asset growth, and minimize redemptions.

By segmenting financial advisors according to how they buy and redeem investments and by tracking AUM trends, FundGuard provides insight into how the client base is developing over time, and provides predictive decision support to optimize sales and marketing strategies. It also helps mitigate redemption risk by identifying financial advisors most likely to switch to competitors, allowing sales teams to target accounts strategically.

The FundGuard solution has become popular amongst leading fund companies such as Russell Investments, Nuveen Investments, and Oppenheimer Funds, Angoss says.

It has the flexibility to be used as a stand-alone solution or seamlessly integrated into a client’s existing CRM system.