A new partnership between two financial technology (fintech) providers is set to create an enhanced new platform that aims to boost financial advisors’ productivity.

Quebec City-based Kronos Technologies Inc. has teamed up with Life Design Analysis Inc., an online life insurance comparison tool based in London, Ont., to integrate their two platforms.

Kronos offers online applications for advisors, including a customer relationship management (CRM) system and a financial needs analysis tool. Life Design Analysis provides an online comparison tool for life insurance advisors that searches and compares products and produces visual reports for clients.

The partnership will enable users of Kronos and Life Design Analysis to access both companies’ offerings.

The partnership brings together two entities that aim to support the advisor distribution channel, according to Barry Crowther, CEO at Life Design Analysis.

“Our companies are both focused and dedicated on improving the success of advisors,” says Crowther in a statement. “Unlike many fintech [firms], our goal is not to replace the existing distribution channel. …Our focus is to increase the effectiveness and productivity of advisors while supporting emerging compliance requirements of the industry.”

“We are proud to partner with Life Design Analysis,” adds Ray Adamson, chief customer officer for Kronos Technologies in Toronto, in a statement. “Our combined solutions are a powerful team for advisors.”

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