The Desjardins brand will be seen even more all across Canada. Desjardins Financial Security (DFS) today announced it is changing the name of the entities of its financial products and services distribution networks in Canada.

The 20 LFS Laurentian Financial Services centres that distribute insurance and savings products through nearly 450 representatives will be doing business under the name Desjardins Financial Security Independent Network.

Moreover, Optifund Investments Inc., the mutual fund dealer of Desjardins Financial Security and the recently acquired Performa network will operate under the banner Desjardins Financial Security Investments Inc.

According to the senior vp individual insurance at DFS, and president of Desjardins Financial Security Investments Inc., Denis Berthiaume, “the new names will help strengthen the reputation of the Desjardins brand and will allow the company to consolidate its position as one of the major providers of financial products in Canada.”

To meet their clients’ needs effectively, associates of Desjardins Financial Security Independent Network will continue to have access to the products of over 15 Canadian insurance manufacturers including DFS, and, for those mutual funds representatives licensed with Desjardins Financial Security Investments Inc., to more than 80 mutual fund organizations.