National Bank Financial Group today unveiled an organizational transformation plan designed to produce industry-leading financial results by better meeting client needs and expectations.

Established by the bank’s top management, the “One client, one bank” vision comprises a series of strategic initiatives.

The initiatives announced to employees today are built around four major priorities:

> aligning operations with client needs across all sectors;

> streamlining processes while fast-tracking the technology investment program

> improving the efficiency of corporate functions; and

> strengthening management practices.

National Bank says its objective is to “put the right resources in the right place in order to offer a concerted, proactive, client-centric approach, both in the branches and in commercial banking. This translates into more resources in the field, more positions in the branch network and increased power and responsibility to meet client needs.”

In addition, wealth management will undergo an in-depth review and see the creation of a unit for high-net-worth clients, as well as the regrouping of marketing and investment solutions development for all distribution channels and segments.

From a financial perspective, the goal is to maintain earnings growth and shareholder returns.

The bank says the plan will be implemented over several months. The impact of the growth plan on jobs is expected to be neutral, as newly created jobs will compensate for those eliminated, the bank adds.

“National Bank will soon celebrate 150 years of serving clients and, today, it is taking the necessary steps to remain poised for long-term growth,” said Louis Vachon, president and CEO, in a release.

“This plan will enable the National Bank Financial Group to better fulfill its mission and remain one of Canada’s most responsive financial institutions. Our clients will enjoy service delivery that fully meets their expectations and our employees will benefit from an even more stimulating workplace. This plan will translate into solid returns for shareholders and our sustained presence in our community’s social and economic development,” added Vachon.