Morgan Stanley today announced that it has begun new initiatives to use its financial advisors to help attract deposits.

The firm said that it has started a campaign involving its 8,500 advisors to raise client awareness about the banking services available through its wealth management division.

The Wall Street firm is also planning to introduce new bank products next year, using the firm’s Swiss bank to expand international banking activities, and initiating a campaign to expand its existing business banking business.

It reported that one of its bank subsidiaries, Morgan Stanley Bank,N.A, had raised US$3 billion in certificates of deposit in just the past four weeks. In total, the firm has US$36 billion in deposits as of the third quarter ending Aug. 31.

The company also said that it would continue to expand its offering of traditional banking products and would explore both organic growth and acquisition opportunities to build that business.