MFC Global Investment Management announced that beginning Wednesday it is changing its brand name to Manulife Asset Management across its global operations.

With this change, the asset management organization’s global network in 17 countries and territories will now operate under the Manulife Asset Management brand. This brand is already in use across six of the company’s operations in Asia.

In addition, to leverage the well-known John Hancock brand in the United States, Manulife Asset Management will use John Hancock Asset Management as a sub-brand when providing investment management services related to John Hancock products sold in the United States.