Martin Assurance & Gestion de Risques Inc., a subsidiary of Hub International Ltd. has changed its name to Hub International Quebec Ltd., effective January 1.

The name change is a result of a corporate-wide branding effort to build stronger brand awareness throughout North America. Founded in 1913, Martin Assurance has been part of the Hub International group of companies since November 1998.

“This name change will enhance the visibility of the enterprise as a leader in insurance brokerage and risk management consulting in North America, without taking away the entrepreneurial culture entrenched in each region,” said Andre Soucisse, president and CEO, Hub International Quebec.