Saint-Hyacinthe, Que.-based LS Mutual Life Insurance Co. has decided to change its name to Humania Assurance Inc.

The change, which takes effect May 1, was announced during the celebration to mark the insurer’s 75th anniversary on April 17.

According to president and CEO Richard Gagnon, “this rejuvenation process was driven by a desire to give the company a more modern, bilingual name that better evokes the human values that guide the company and the health insurance products that characterize it.”

Despite the change, the name LS Mutual will continue to be echoed within the financial group, as the mutual management corporation that owns 100% of the insurance company will retain its name, LS Mutual Management.

The mutual management corporation groups the 100,000 or so mutual members who, effective May 1, 2013, will be partners of Humania Assurance Inc.