Kanetix, an insurance marketplace and online insurance information centre, announced it has added Industrial Alliance Auto and Home Insurance to its Quebec online quote comparison service.

“Industrial Alliance, Auto and Home Insurance has embraced new technologies to create a state-of-the-art call center and a great service model for its clients,” said George Small, co-founder, Kanetix. “We are excited to provide our Quebec users with automobile quotes and information from such a reputable and innovative insurance company.”

Through its various marketing channels, Kanetix will provide Industrial Alliance, Auto and Home Insurance with direct access to millions of Canadian Internet users. “These past two years represent an important growth period for us,” said Michel Laurin, president and COO of Industrial Alliance, Auto and Home Insurance. “Offering online insurance quotes was the next logical step for us.”