Investors Group, Great-West Life and London Life today announced that they have signed a definitive agreement with National Bank of Canada to deliver banking products and services through their respective distribution networks.

The trio of IG, Great-West, and London Life are members of the Power Financial Corp. group of companies. The trio confirmed that they had ceased discussions with CIBC regarding their earlier announced intentions to offer their clients banking and brokerage products and services provided by CIBC.

Under the new agreement with National, the three companies will offer banking products and services developed by the bank to their 3.2 million individual clients. The range of products will include investment loans, lines of credit, deposit accounts and credit cards. The banking products will be distributed through more than 7,000 consultants and advisors across the country, under branding that is unique to the distributors.

“We are very pleased with the agreement we have reached with National Bank,” said Jeffrey Orr, president and CEO of Investors Group, in a news release. “With this agreement, we are confirming our commitment to provide our clients an attractive range of banking products to complement the comprehensive financial planning and investment products we currently provide.”

“We are proud of this new distribution partnership and the way it ties in so well with our development strategy. In fact, it gives us access to the largest network of financial advisors in Canada, and supports our plans to broaden our reach geographically,” noted Réal Raymond, president and CEO of National Bank.