Toronto-based Fidelity Clearing Canada ULC (FCC) has launched uniFide, a web-based back-office platform, the company announced Thursday.

The platform will provide “processing efficiencies, consolidated information, enhanced tools and robust support to Canadian introducing brokers and portfolio managers,” the company said in a statement.

“What we’ve come up with is a turnkey, web-based solution that will eliminate cost and complexity for our clients,” says Scott MacKenzie, CEO of FCC, in a statement. “By engaging with our clients we are able to deliver a single integrated platform tailored to the priorities that grow their business.”

When it comes to back-office and administrative support, industry firms are generally underperforming. In Investment Executive’s Advisors’ Report Card 2018, advisors gave back office support an average importance rating of 9.3 and an average performance rating of 7.5, demonstrating a large satisfaction gap.

The first release of uniFide “allows for online account opening and maintenance and features comprehensive book analytics, time-saving tools and real-time, business critical information.” Further updates to the platform will focus on client engagement, FCC says.

Research from Boston-based Fidelity Clearing & Custody Solutions shows that, generally speaking, advisors who embrace technology have more than 40% higher assets under management and generate nearly 25% more compensation than advisors who don’t.