Dundee Financial Group has launched a bank, the firm announced today. Dundee Bank of Canada is a schedule I chartered bank providing Canadians with an alternative source of banking services through their financial and investment advisors, the firm says.

“Increasing numbers of Canadians are seeking trust-based relationships with professional, objective advisors to simplify their financial lives and assure that they are positioned with financial products best suiting their needs,” Greg Reed, president and CEO of Dundee Bank of Canada, said in a release.

The bank’s product line-up includes investment savings accounts, GICs and mortgages. They will be tailored for use by professional advisors with their clients at competitive rates, the firm says. The bank will release a complete series of banking services in the months ahead.

Dundee Bank is launching two investment savings accounts paying 3.85% in series A, and for clients in fee-based arrangements with their advisors, in series F paying 4.10%. Both savings accounts feature no account fees, no hidden minimum balances or conditions, and are eligible for CDIC insurance up to $100,000. They can be used in registered, non-registered, and margin accounts.

“We will meet and exceed Canadians’ expectations by offering banking services through trusted financial advisors whose primary responsibility is to their clients — helping them find independence by offering a full range of financial alternatives,” Reed said.

A national advertising campaign launching the bank begins today. Planned future product introductions include investment and RRSP loans, personal lines of credit, credit cards and debit cards.