Desjardins Financial Security won Best of Show yesterday in the consumer web site category of the Life Communicators Association 2002 Awards for its Web site www.desjardinsfinancialsecurity.com.
The LCA is a North-American association of life insurance communicators. The judges were particularly impressed by the display of DFS products and services as well as by the calculators consumers can use to define their financial situation and financial security needs.
The Web site proposes financial strategies for consumers based on their current lifestyles and priorities. It offers suggestions on how to deal with significant events that might affect lifestyle and financial circumstances, such as becoming a couple or becoming disabled. Visitors to the site may consult experts online and ask questions about insurance, investment or taxes and complete the initial online steps towards purchasing products that are best suited to them.
Desjardins Financial Security also won three other awards for excellence at the LCA 2002 Awards for various publications:
- an information folder on the Milennia III Funds;
- Finactive’s in-house production of advertising material for the sale of insurance on the Internet, targeting customers in the Toronto area aged 25 to 40; and
- promotional material for the Spain 2002 Sales Conference held for the top producers of the LFS-SFL Financial Services networks and of the Desjardins Financial Security’s Group Network.
The awards ceremony was held in Toronto on Tuesay, June 25, as part of LCA’s and the Insurance Marketing Communications Association’s first joint annual conference. The LCA has some 750 members from over 225 life and health insurance and financial services companies conducting business in North America.