Credential Financial Inc. is rolling out a new wealth management platform for participating Canadian credit unions and their advisors aimed at getting them a greater share of wallet.

Credential’s Wealth Desktop is a new technology platform that forms an integral part of the Credential Wealth Management (CWM) service delivery model. The program distinguishes credit unions and their advisors as experts in wealth management.

According to Credential, the Wealth Desktop offers advisors a comprehensive, 360 degree view of a client; allows advisors to demonstrate their expertise in financial planning and analysis; and serves as a single home for client and account data across business lines.

“The Credential Wealth Desktop represents a monumental step forward for both credit union members and advisors,” says Doce Tomic, president and CEO of Credential.

“With the Wealth Desktop, advisors can provide a consistently high level of member service, which strengthens the client relationship. Also, because it gives advisors a better understanding of the client’s needs, it reveals significantly more information about the client, their other relationships and assets, creating both multi-generational client retention and referral opportunities,” Tomic adds.

Two Saskatchewan credit unions, Synergy Credit Union in Lloydminster and Innovation Credit Union in Swift Current, are the first to implement the Wealth Desktop within their wealth management divisions.

Credential is currently scheduling implementation of the Wealth Desktop with its partner credit unions across Canada over the summer.

Based in Vancouver, Credential the national wealth management distribution company of the Canadian credit union system.

IE