Toronto-based CitiFinancial Canada Inc. announced on Monday it is donating $75,000 to support a financial literacy program being run by Junior Achievement (JA) Canada, the largest provider of youth business education programs in the country.
In addition to the financial contribution, the lender of personal and home equity loans will also offer its employees the opportunity to act as coaches in schools that are participating in JA Canada’s “Dollars with Sense” program. As coaches, the employees will teach money management skills to students. The volunteer opportunity is available to employees throughout CitiFinancial’s branch network and head office.
“Our nationwide branch network enables CitiFinancial employees to share their knowledge across Canada, strengthening financial literacy,” says Scott Wood, CEO and president of CitiFinancial Canada Inc., in a statement. “Because communities matter, we are eager to volunteer our time and experience to ensure young people have the skills they need to give them a sound financial start in life.”
JA Canada’s Dollars with Sense program is designed to help students between the grades of seven and nine make sensible financial decisions, live debt-free, and become savvy investors.
“We are delighted that CitiFinancial has chosen to partner with JA Canada,” says Keith Publicover, CEO and President, JA Canada, in a statement. “With Canadian debt levels reaching all-time highs, teaching financial literacy skills to young Canadians is more important than ever. We are grateful for this generous gift that will enable us to increase the number of students we reach with our very popular Dollars with Sense program.”
CitiFinancial’s involvement with the financial literacy program will begin in Quebec this year and expand to other regions in Canada in 2016.