CIBC (TSX:CM) is launching a new marketing campaign to encourage Canadians to make the “Switch” to CIBC.

Targeted at attracting new clients and consolidating more business with current CIBC clients with a range of great offers and incentives, the campaign explains the benefits of making CIBC their primary financial institution, the bank said Thursday.

“Not only does this campaign present Canadians with opportunities to save when they switch their banking to CIBC, it also highlights our leading advice capabilities, and leverages the strength of all our business offers to ultimately deliver an exceptional banking experience and great value,” said Stephen Forbes, executive vice president of CIBC marketing, communications and public affairs.

The campaign features incentives for Canadians to switch their mortgages, lines of credit, business banking and everyday banking accounts to CIBC. The campaign will also promote CIBC’s leading online and mobile banking capabilities, as well as CIBC’s comprehensive advice capabilities, including the Financial HealthCheck.

Delivering extensive reach through a broad range of media including TV, print, streetcar wraps, online and radio advertisements, the campaign will begin this week. With a focus on a range of products, the campaign will complement the bank’s branding and “It’s Worth A Talk” advertising campaigns.

IE