One in five Canadians now manage their investments: online, according to a new poll from TD Direct Investing.
The found many Canadians use the internet to manage their financial future, with 41% researching investment options online and 22% managing their investments online. In addition, 13% said they invest online more frequently than they did five years ago.
“There is a wide variety of innovative tools and resources available to support investors in their long-term strategies and help them make informed decisions,” says Rowena Chan, Vice President, TD Direct Investing.
“That’s one of the reasons we recently changed our name to TD Direct Investing from TD Waterhouse Discount Brokerage — to reflect that our services enable investors to personally navigate the markets, and help them become confident and successful investors,” she explains.
The poll found that Canadians who perform tasks online rather than the traditional way, say the greatest benefits are: saving time (82%), doing things on their own timeline (75%) and having access to lots of information (55%).
TD Bank Group commissioned Environics Research Group to conduct an online custom survey of 2,407 Canadians 25 years of age or older, including 1,251 working Canadians and 929 retired Canadians. Responses were collected between Dec. 5 and 11, 2012.