During September, 13,362,000 Canadians, or 68.9% of all Internet users, visited sites in the banking category, according to Internet audience measurement service, comScore Media Metrix Canada.
The average banking visitor spends almost 55 minutes a month banking, and looks at an average of 141 pages of content.
“The growth in online banking is a reflection of Canadians’ confidence in the online medium. The banks have taken major strides to make online banking easier for consumers, and a safe place to do day to day banking,” said Brent Lowe-Bernie, president of comScore Media Metrix Canada, in a release.
“The ease of use and access that the online medium provides has allowed a growing number of Canadians to use the Internet for their banking needs,” he added
An analysis by comScore of growth in the banking category since last year found significant increases among many of the key banking institutions in Canada.
“There is no line online. We see that year over year the banking category has grown by almost 13% or more than 1.5 million Canadians. They have increased the amount of time they spend, the amount of pages they view, and the frequency of visitation. Overall this points to the success of online banking in Canada, and the potential for growth in the future,” said Lowe-Bernie.
From an International perspective, Canada is a leader in online banking. In an analysis of some major International countries Canadians are the leaders in the percentage of the online population that did banking online, the frequency of visitation, and the time that was spent doing online banking.
Over 68% of all Canadians visited a banking entity in September, which is significantly higher than the penetration in the U.S., UK, France, and Germany.
Canada is world leader in online banking
Year over year online banking has grown by almost 13%
- By: IE Staff
- October 25, 2005 October 25, 2005
- 08:50