New York-based investor communications firm Broadridge Financial Solutions, Inc. (NYSE:BR) Wednesday announced the expansion of its capabilities in Canada with the launch of Broadridge Fluent, a new service that significantly improves communications between Canadian financial firms and their customers.
Broadridge Fluent lets firms distribute marketing, transactional and regulatory communications to their customers’ preferred delivery channels while providing enriched insight and interactive capabilities.
“Digital channels are changing how investors access and digest content,” says Donna Bristow, vice president, strategic product development and client management, Broadridge.
“With the advent of new tablet devices, social networking and high-speed connectivity in broadband, our clients are using technology in new ways. Financial services firms have a significant opportunity to embrace these advances, engage their customers using channels of their choosing, and ultimately make financial communications much more efficient and effective.”
Broadridge Fluent enables the digital delivery of a full range of communications to Canadian investors including disclosure documents, trade confirmations, statements, proxy materials and tax documents.
Additional new channels beyond firm websites and advisor portals, such as emerging digital mail services and social media sites, will be leveraged for investor communication distributions in the future.
Broadridge Fluent is delivered as a platform-as-a-service (PAAS) to reduce costs, while eliminating a lengthy integration process.