New York City-based Broadridge Financial Solutions, Inc. (NYSE:BR) Friday introduced Smart Advisor, an online communication delivery tool designed to help advisors boost the effectiveness and efficiency of the creation, distribution and tracking of regulatory and non-regulatory client communications.
Broadridge, a technology services company focused on global capital markets, has partnered with Toronto-based BlueRush Digital Media to bring Smart Advisor to market.
Smart Advisor aims to address the complex client communication challenges that personalization, distribution, storage and compliance pose for advisors.
It simplifies and automates how advisors publish and track communications and manage individual investor delivery preferences of all document or media types including PDFs, podcasts and videos.
Smart Advisor enables advisors to provide relevant, appropriate information to each of their clients, with the goal of increasing the effectiveness of each client interaction.
“Financial advisors are facing increased regulatory requirements and communication demands for investors. We developed Smart Advisor through our collaboration with BlueRush in anticipation of their changing needs,” says Donna Bristow, vice president of client management and strategic product development, investor communication solutions, Canada, Broadridge. “This technology enhanced solution enables advisors to transform the level of efficiency and effectiveness of communications to customers while helping them meet compliance requirements.”
The application’s compliance tracking module offers built-in support to help advisors comply with the upcoming regulatory requirements for Point-of-Sale (POS) communications, and can integrate with Broadridge’s existing prospectus delivery system.