Brandes Investment Partners & Co. has chosen to expand its use of Angoss FundGUARD, an on-demand sales analytics solution for the mutual fund industry, Toronto-based Angoss Software Corp. (TSXV:ANC) said Tuesday.
Having already deployed the Angoss solution within its sales operation, Brandes has signed to extend licensing through 2010.
“We’re using the sales analytics delivered through FundGUARD to complement our existing sales process,” said Carol Lynde, Brandes COO, in a release. “FundGUARD has also proven to assist our sales management to align contact strategies.”
Brandes uses the software to generate sales leads targeting advisors most likely to transact. These insights allow sales teams to view sales reports that combine predictive results with key sales data for better insight, lead targeting and account management.
Brandes Investment Partners & Co. is the Toronto-based manager of the Brandes Funds and affiliate of Brandes Investment Partners, L.P., of San Diego.
Headquartered in Toronto, Angoss develops predictive analytics and data mining software for clients in the financial services, telecom and technology sectors.
Brandes taps Angoss for sales analytics
- By: IE Staff
- January 12, 2010 January 12, 2010
- 15:04