Angoss Software Corp. and Dalbar, Inc. today announced the formation of a strategic partnership to introduce L’Attitude, a co-branded financial advisor analytics solution.

L’Attitude combines Dalbar’s financial advisory survey capabilities with Angoss’ advanced predictive analytics analytics system for the mutual fund and wealth management industry.

The new product is designed to address the requirements of mutual fund and wealth management marketing and sales professionals to better understand their advisory channel relationships, target new advisor acquisitions, grow product distribution, and predict in advance which advisors are most likely to transact to grow net sales, and mitigate redemption risk.

The solutions analytics analytics permit dealers to extend and project their existing advisor profiles and data across the entire financial advisory community.

L’Attitude features the ability to integrate with several CRM platforms, ensuring fast deployment of advisor analysis and targeting tools to inside and field sales representatives.

“This new strategic partnership offers an exciting future for our financial services clients because they will benefit from the combined power of the leading behavioral, attitudinal and analytics provider and the leading research and consulting firm,” says Jody Bullen, director of public relations of Dalbar.

“By integrating Angoss predictive analytics capabilities with Dalbar’s financial advisor level data and rigorous qualitative research methodologies, we will be able to provide our joint clients with unparalleled insight into their financial advisor buying and selling activities, the behaviors and trends that drive these activities, and the proactive steps mutual fund and wealth management manufacturers can take to grow and maximize the value of these critical distribution relationships,” says Eric Apps, president of Toronto-based Angoss.