As part of a broader brand strategy used by parent firm Invesco Ltd., AIM Funds Management Inc., carrying on business as AIM Trimark Investments, today was renamed Invesco Trimark Ltd.

The new name is intended to bring together the strength of Invesco’s investment management capabilities from around the world with the proven 27-year history of the Trimark investment process.

Invesco is one of the world’s largest independent investment managers, with more than 5,300 employees in 13 investment centres worldwide serving clients in 100 countries.

“We believe Invesco Trimark can meet client needs through a range of distinct investment capabilities that are unmatched here in Canada,” says Peter Intraligi, president and Chief Operating Officer of Toronto-based Invesco Trimark. “We are building upon our strong Canadian heritage while drawing on Invesco’s global strength.”

“Invesco Trimark’s new brand identity in Canada reflects our commitment to complementing the tremendous value that the Trimark discipline provides our clients, with the combined power, resources and investment management capabilities of our global organization,” says Invesco president and CEO Martin Flanagan.

In keeping with many of the Invesco businesses, Invesco Trimark has adopted a new logo fashioned after Ama Dablam, a mountain peak in the Himalayas. Invesco Trimark says the new logo symbolizes strength, endurance and stability.

As part of the rebranding, Invesco Trimark’s fund names will now reference the specific Invesco investment centre where each fund is managed. There are no changes to the investment objectives, strategies or philosophies of these funds as a direct result of the re-branding, the company says.

The rebranding also includes a new address for the company’s Web site — www.invescotrimark.com.