Toronto-based AGF Management Ltd. (TSX:AGF.B) and the Canadian Football League (CFL) Wednesday announced a three-year partnership.
Through a multimedia campaign that includes advertising in CFL stadiums, AGF’s goal is to promote the value of professional investment advice to Canadians.
The agreement kicks off at the start of the CFL playoffs on November 16, and AGF will be an official sponsor of the 102nd Grey Cup taking place in Vancouver on November 30.
The CFL is the number one summer sports property in Canada with 11.9 million fans from coast to coast. This includes three million weekly regular season television viewers, more than 4.7 million television viewers for the 101st Grey Cup and approximately 28,000 fans through the gates per game.
AGF’s Value of Advice advertising campaign, launched in conjunction with the CFL partnership, was developed to show the role advisors can play in helping Canadians plan for their financial future.
“AGF has always been a strong advocate for the value of financial advice. We believe that Canadians that work with an advisor are better positioned to meet their long term investing goals,” said Blake Goldring, chairman and CEO, AGF. “We are excited to partner with the CFL to help deliver this message to the millions of CFL fans across Canada.”