The Manitoba Securities Commission says that its latest investor education campaign has been a rousing success.
The MSC reports that its four-week campaign, which invited investors to imagine what their future self would say to them about their current spending, saving and investing patterns, received over 14,000 visits on the web.
“We have never experienced this level of participation,” says Ainsley Cunningham, the MSC’s education and communication manager, “public response to this unique campaign was overwhelmingly positive.”
The campaign was based around a website that was designed to look like a personal ‘inbox’, which was populated with more than 45 messages that provided information on a variety of topics such as saving, budgeting, debt, investment fraud and investing. The commission says that the campaign’s visual components attracted attention and its content engaged people in learning about key financial literacy topics.
It also offered those willing to take some time to answer a few questions and craft solutions to improve their current money management habits the opportunity to win prizes. “The billboards really caught my attention and when I visited the website, I couldn’t believe all the valuable information that was available,” said the contest grand prize winner, Kirstan Osborne. “The financial questions that I needed to complete to enter the contest were not easy, but I sure learned a lot that I can apply to my everyday life. And I also won an iPad! Now I can start to track my spending and set up a budget. How great is that!”