The Investment Industry Regulatory Organization of Canada (IIROC) wants more investors to learn about their current or potential advisor through its online tool AdvisorReport.

IIROC promoted the educational tool as part of the launch of Financial Literacy Month in Ottawa on Thursday.

AdvisorReport lists an advisor’s educational qualifications, employment history with IIROC-regulated firms, the services and products that he or she is approved by IIROC to offer and, if applicable, a record of disciplinary cases.

Since the program began in 2010, the public and investment industry have created more than 113,000 IIROC AdvisorReports, providing details of over 22,000 investment advisors at more than 200 IIROC-regulated Canadian firms.

Other investor education tools and resources available on IIROC’s website include brochures, webcasts and online tutorials on:

  • how to make a complaint to your firm, or to IIROC directly;
  • exploring the range of dispute resolution options available to help investors 
when they are seeking compensation; and
  • learning how trading works with “IIROC’s Guide to Trading on Equity Markets.”