The Autorité des marchés financiers (AMF) has launched a major campaign to improve financial literacy and help Quebeckers better understand how to manage their personal finances, the provincial securities regulator announced Monday.

The campaign, made possible through a contribution from the Education and Good Governance Fund, falls within the AMF’s Quebec Financial Education Strategy. It began officially on May 7 and runs through March 2017, and it covers 30 themes that touch on personal finances, fraud prevention, investment and insurance products, and retirement planning.

“We opted for a campaign with easy-to-understand content that focuses on areas of specific interest to consumers,” says Louis Morisset, AMF president and CEO, in a statement.

“Our aim is to encourage Quebeckers to take steps to better understand financial products and services so that they can make more informed decisions. We hope this campaign will help consumers see the AMF as an objective and accessible source of information for personal financial matters,” he adds.

The campaign will run on numerous electronic and print media in the province.