The most important lesson to make a life insurance practice a success

In part 5 of this 12-part series, Thomas P. McQuillan, president of The McQuillan Group Inc., says that to be a top insurance performer you must understand the lesson he learned at the age of 20 — when his first 100 sales fell through within a week. McQuillan, a 55-year veteran of the life insurance business, details his top performance tips and explains how liquidity, the tax-sheltered status of insurance and superlative service are all part of his success. He spoke with Jim Ruta, performance consultant with the Expert Institute, at the TMX Broadcast Centre in Toronto.