Five steps to improve your sales effectiveness

Jim Ruta, president and head coach, AdvisorCRAFT, identifies five steps for closing sales effectively. He explains that a full sales cycle is crucial for improving your closing ratio. This is the fourth of a 10-part weekly series Ruta’s Rules, in which Ruta serves up specific, actionable tips to take your practice to the next level. He spoke at the TMX Broadcast Centre in Toronto.