Best-value marketing ideas

In segment 10, Denis Bugeja, DPB Insurance & Financial Services, explains how he gets great results by allocating 15 to 20% of his revenue to advertising and marketing. Bugeja gives four simple tips for successful marketing. He spoke with Jim Ruta, performance consultant with the Expert Institute, at the TMX Broadcast Centre in Toronto.

By: Jim Ruta, Denis Bugeja
November 7, 2012 October 30, 2019
07:00

Insurance advisors share industry sentiment and needs (charts)

Insurance advisors answered multiple-choice questions about their industry experience for this inaugural research

By: Katie Keir, Emily Fox
February 12, 2024 July 9, 2024
00:14

Hot housing market gives some Canadians cold comfort

Housing costs are a growing worry, BMO index finds

By: IE Staff
March 17, 2022 March 17, 2022
15:02

Canadian ETFs enter the metaverse

New funds hold several big names found in broad U.S. stock indexes

By: Rudy Luukko
January 24, 2022 January 24, 2022
00:15

Staying connected as Covid persists

Effective communication, whether digital or in person, remains key to strong client/advisor relationships

By: Maddie Johnson
January 24, 2022 January 24, 2022
00:07

Today's top stories

NASAA adds best interest standard to model rule

Group seeks revisions to U.S. state rule that match SEC's Reg BI reforms

By: James Langton
November 4, 2024 November 4, 2024
14:53

Tribunal rejects tougher sanctions in crypto case

Panel dismisses call for stronger deterrence given risks posed by crypto, social media

By: James Langton
November 4, 2024 November 4, 2024
15:32

Climate-related credit risks rise alongside emissions

Physical risks and transition risks grow as governments fail to curb emissions, Moody's warns

By: James Langton
November 4, 2024 November 4, 2024
15:16

Inside the Advisor’s Study: Season II

Best-value marketing ideas

Decumulation for business owners, incorporated professionals and holdco shareholders

Report Card exclusive: Dive into advisors’ challenges

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