An advisor’s guide to the expanding world of ETFs

Barry Gordon, president and CEO at First Asset Management Inc., discusses the expanding world of ETFs and how to use them in portfolio construction. He examines the growth of ETFs from broad-market indices to more focused strategies, such as “intelligent ETFs” that add value with smart rules imposed on the broad market. He spoke with Jade Hemeon, senior reporter at Investment Executive, at the TMX Broadcast Centre in Toronto.