A one-day event that made a big impact

Donna Worthington, Investment Planning Counsel, Edmonton, explains how a one-day event that raised $18,000 for the Canadian Breast Cancer Society, led to increased credibility in the community and to brought new clients to her business. Worthington explains specific tips on how to design and deliver a top-notch event. Worthington spoke to Dan Richards, president, Client Insights, in Niagara Falls, Ont.