Latest news in Sales & Marketing

Piecing together a policy

By adhering to a social media policy, advisors can ensure they’re taking an effective and compliant approach

Three ways to go big on social media

With LinkedIn at the core of your social media strategy, use other platforms to expand your network

Social media compliance doesn’t have to be scary

To ensure you’re compliant, approach social media the same way as other forms of advertising and correspondence

Develop content that generates leads

Identify your audience and determine what interests them

Use microsites to boost your business

These “mini websites” give an extra push to your special campaigns

Generate leads through LinkedIn

Start with an effective profile and connect with prospects

How to build rapport using social media

Engage your audience by providing valuable content

Design a successful and compliant advisor social media strategy

Design a successful and compliant advisor social media strategy

Paula Hewitt, head of legal at Dundee Goodman Private Wealth, gives pointers on how to create a successful and compliant social media strategy. She lists…

Time-saving social-media tools

These three strategies can help streamline your activities

Social media: friend or foe?

Twitter, LinkedIn and Facebook can be effective tools — or notorious time wasters

How ‘inbound’ marketing can help your business

New method moves away from selling and focuses on the interests of your clients

Turn your website into a lead generator

Gather information from visitors so you can contact them later

Three must-haves for your updated website

Your site must contain resources your audience can use

Does your website need a makeover?

Three questions that will tell you whether its time to redo your site

Three ways to engage with prospects

Find out what matters to them an treat them as if they were your top clients

Turning ‘suspects’ into prospects

Determine whether that new contact fits your target market

Using group discussion pages on LinkedIn

Boost your professional reputation with this free tool

Top three professional networking mistakes

These errors and omissions will prevent you from getting the most from your business connections

Are you making these four common networking mistakes?

Simple missteps could be costing you business

Get your case studies read

Use all communication tools at your disposal to increase readership

The power of case studies

How to tell stories that demonstrate your value

Get noticed on Facebook

Three ways to raise your profile on the popular social network

Appealing to seniors with Facebook

A large portion of older clients use the popular social-media platform

Branding 4: Spreading the word

Share your message across all digital platforms

Branding 3: Communicating depth

Explain your expertise to clients