While Twitter can be an effective way to reach out to clients, it can also be a good source of information and educational opportunities for you.

Stephanie Holmes-Winton, former financial advisor and now CEO of The Money Finder, says you should use Twitter for much more than a prospecting tool. “You don’t have to go on Twitter [only] to get clients,” she says. “You can also be on there to learn.”

In other words, it’s not just what you “tweet” that matters; it’s also who you follow.

Investment Executive (@IE_Canada), for example, offers updates throughout the day. Cast a wide net when deciding which experts to follow on the social network, Holmes-Winton suggests. Instead of restricting your focus to experts in finance, aim for a blend of professionals in other areas a well, such as social media, technology, entrepreneurship and regulation.

With that in mind, Holmes-Winton offers up her “must follow” list — in no particular order — of tweeters who can make a difference for your business. (This is only a guide; your list would include a unique mix of resources, but could follow a similar range of interests):

> Amy McIlwain @amymcilwain
12,657 followers
Author of The Social Advisor and president of Financial Social Media.

> Rob Carrick @rcarrick
6,320 followers
Personal finance columnist for the Globe and Mail.

> Jonathan Chevreau @JonChevreau
41,655 followers
Editor of MoneySense magazine and author of The Wealthy Boomer and Findependence Day.

> Robin Sharma @_robin_sharma
130,371 followers
Author of The Leader Who Had No Title.

> Jay Palter @jaypalter
1,808 followers
Social media consultant and coach who specializes in personal brand strategies.

> Financial Planning Standards Council @FPSC_Canada
1,575 followers
The organization that confers the certified financial planner designation and enforces professional standards for financial planning.

> Morningstar.com @MorningstarInc
11,882 followers
Stock market analysis; equity, mutual fund and ETF research [also consider Morningstar Canada: @MorningstarCDN].

> David Vogelsang @dvogel7921
57,429 followers
Blogger and social media expert who writes about various financial issues and offers tips on personal development and financial literacy.

> Daley Progress @DaleyProgress
518 followers
Offers tips about newsletter content and development.

> Anita Hovey @anitahovey
2,536 followers
Social media expert for business.

> Guy Kawasaki @GuyKawasaki
1,176,108 followers
Expert on computer software who offers tips on information distribution.

> Startup Princess @startupprincess
194,649 followers
Organization devoted to serving women entrepreneurs and hosts weekly chat.

> Peter Aceto @CEO_INGDIRECT
9,812 followers
CEO of ING Direct Canada tweets about money, social media and leadership.

> David Chilton @wealthy_barber
6,813 followers
Author of The Wealthy Barber and The Wealthy Barber Returns; also a regular on CBC’s Dragon’s Den.

> Downtown Josh Brown @ReformedBroker
29,449 followers
New York-based Financial advisor and author of The Reformed Broker blog and contributor to the Wall Street Journal, CNNMoney and others.