Five tips for wooing prospects
The more you know about prospective clients, the better your chances of persuading them to work with you
- By: Dwarka Lakhan
- December 15, 2016 October 30, 2019
- 12:00
The more you know about prospective clients, the better your chances of persuading them to work with you
Try various methods, assess what works and get your team involved
Talk about what motivates you and show an interest in your clients
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Working with a narrow market helps position you as an expert
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You can take steps to improve women’s access to leadership roles
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Remember that it’s a celebration, not a marketing session
Treat your staff to a festive get-together, but don’t talk shop
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Focus on your clients’ needs rather than what you have to offer
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Identify the characteristics that make them your best clients
These ideas can help you meet more prospective clients
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Women often feel their advisors don’t take the time to fully understand their needs
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Developing a process that will underpin the relationship between mentor and mentee can help the partnership flourish
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