The Canadian Revenue Agency ranked as the most visited government Web site in April 2004 with almost 2.3 million unique visitors, which is over 13% reach of the Canadian Online population.
Over 10.5 million Canadians, or close to 62% of all Canadians online, visited a government related entity, reaching an all time high in unique visitors.
“When almost two thirds of the digital population is reached by one category, one has to take notice” said Brent Lowe-Bernie, president of comScore Media Metrix Canada. “The reality of the Internet is that it allows Canadians to access information and conduct business in a cost and time effective manner.”
The Government category from April 2003 to April 2004 has seen a 13% increase in unique visitors.
“The Government category is now one of the Top Ranked categories in our data,” said Lowe-Bernie. “Canadians are leaders, among our measured countries, in using online Government services. With April’s new levels, the reach of Canadians by this category is now over 15% higher reach than the same category in the United States.”
Tax season drives Web traffic
62% of Canadians online visited a government web site in April
- By: IE Staff
- June 7, 2004 October 31, 2019
- 09:30