TWC Altara Financial Corp., headquartered in Radville, Saskatchewan, is implementing a unified brand to support its drive to become an financial services company.

The strategy includes the renaming of the firm to TWC Group of Companies Inc. TWC’s core businesses will be represented by a single brand, under the TWC umbrella: TWC Financial Corp., TWC Securities Inc. (formerly Altara Securities Inc.) and TWC Insurance.

“TWC is a new company. In the past year we have made some significant investments to reposition ourselves from a mutual fund dealer to a fully integrated financial services company. This strategy shift will help our associates and advisors grow their businesses, attract new revenue and it positions the entire company for a long and profitable future,” said Tim Calibaba, president and chairman of TWC Group of Companies.

Within TWC Group of Companies Inc., TWC Financial Corp. is a registered mutual fund dealer in Western Canada, Ontario, the Yukon and North West Territories.

IDA member firm TWC Securities Inc. is a Vancouver, based investment dealer with corporate finance, investment banking and a retail network of investment advisors throughout Western Canada.

Along with TWC Insurance, a fully licensed MGA, this combination allows newly minted TWC Group of Companies Inc. to become a one-stop, fully integrated financial services company.

“For TWC associates, advisors and their clients, our integrated offering means one-stop access to MFDA, IDA and Insurance services, and support for all three. One brand will help reinforce this advantage. Once IDA approval is granted for operation of the securities unit in Ontario, we will be in a position to offer these advantages to more associates and advisors across Canada. We are very excited about that,” says Calibaba.

The firms was founded in 1986 in the rural farming community of Radville, Sask. It now services 80,000 clients through the support of close to 400 advisors and associates, with operations across Canada. and administers more than $4 billion in assets.

http://www.newswire.ca/releases/December2002/09/c1636.html