The Canadian Association of Insurance and Financial Advisors reports that 11 insurance and mutual fund companies have signed on as corporate partners to support CAIFA’s educational efforts.

Corporate partners also have access to customized training and coaching services for CAIFA’s CFP and CLU designation programs. CAIFA is also working with the Canadian Association of Independent Life Brokerage Agencies to implement the program at the managing general agent level to extend benefits out to managing general agents.

CAIFA’s corporate partners will be announced at the association’s upcoming national conference, September 28 through October 1 in Ottawa.

“The reason the partnership works is because everybody — members, clients, regulators, and companies — benefit by their connection with the professional association committed to high standards,” said Steve Howard, CAIFA CEO in a news release. “Clients benefit by working with an advisor with a high standard of practice. Members benefit through the support and services that CAIFA offers. Regulators are satisfied that standards are being set in the consumer interest. And companies benefit by having a network of trained professionals to deliver their products.”