Helping widows through the first year
Become your grieving client’s “thinking partner”
- By: JoAnne Sommers
- December 7, 2015 November 17, 2019
- 10:30
Become your grieving client’s “thinking partner”
Postpone important decisions and avoid clichés
Make it memorable and personal
Be prepared with a crisis communication plan
Smoothing out these details can make for a more productive, pleasant meeting
Keep yourself visible and adopt an open posture
Discuss your client’s personal interests before easing into financial topics
Stronger lines of communication can urge a prospect to choose you over another advisor
Clichés can be annoying, overused and flippant
Emotions will play an important role
Social media offers an excellent way to generate leads — especially if you develop a strong voice that leverages your brand. Engaging your audience is…
Put the phone away and make eye contact
Make sure they know you’re always ready to help
Avoid the trap of talking to only one spouse
Finding out what clients really think can enhance your relationships
Forget sales. You’re there to get to know each other
Women think differently from men when it comes to finances
Avoid jargon and make your advice meaningful
Dial in on time and put all other tasks on hold
Use as much thought as you would in drafting a formal letter
Keep the door open, and the pressure off
Keep your greeting simple and don’t forget to smile
Handling these important topics effectively can lead to long-term relationships
Your messages should be polite, personalized and professional
Make up for inexperience by building credibility