Charity fundraising events such as golf tournaments can be effective vehicles for building relationships with clients, prospects and colleagues in a non-business setting.
“You really want to show your clients and prospects that this sense of you that they see in your office is not a façade for business,” says Linda Allan, a certified management consultant in Toronto, “[and that] it really is who you are.”
These five tips will help you put your best foot forward the next time you tee-off for a good cause:
1. Dress right
Make sure you have appropriate golf attire for the event.
People tend to think they can be casual because it’s a sports event, says Allan. Your clothing should still be up to date, fit properly and be suitable for any functions before or after the game, she adds. If there is a sit-down dinner, you may be advised to bring a change of clothes.
2. Choose your words carefully
Even though you are attending a social event, it doesn’t mean your conversations should be informal.
Always be careful about what you say, Allan says, and who you say it to. Maintain professional decorum — and language — when talking with clients, prospects and peers. As usual, avoid controversial topics.
As well, it is appropriate to talk a little business if other members of your foursome want to, she says. But don’t push the subject if others aren’t interested.
3. Eat in moderation
Don’t over indulge when you stop for food during the tournament.
Most charity tournaments have a barbeque at the ninth hole, Allan says. Don’t overload your hamburger so it’s dribbling condiments as you eat. And don’t over-eat. Have just enough so that you won’t be starving for the remaining holes.
4. Drink responsibly
While it is acceptable to enjoy a few alcoholic beverages at these events, be careful not to over do it.
Never drink before noon, Allan says, even if others are doing so.
If you are out all day, she says, it’s OK to have a drink from one of the refreshment carts making the rounds, or at the ninth hole “pit stop.” Keep count, and drink in moderation. There may be alcohol at the dinner afterwards, so pace yourself.
5. Brush up on the finer points
There are many rules of golf etiquette, Allan says, so it’s a good idea to read through the requirements posted on the club’s website before the event.
Points such as not walking ahead while another player is about to shoot, or not taking too long to search for a lost ball are among the rules to keep in mind.
IE