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Advisors’ Report Card 2024

This Report Card summarizes data from each of the Brokerage, Dealers’ and Bank reports, looking at the trends across the financial advice industry

November 15, 2024

How loyal are advisors to their firms or banks?

In the 2024 Advisors' Report Card, we assessed Net Promoter Score® results across the advice industry

  • November 15, 2024 November 13, 2024
  • 09:38

Regional breakdown of advisor sample

The 2024 Report Card series included advisor views from across Canada

  • November 15, 2024 November 13, 2024
  • 09:37

Advisors’ Report Card 2024 main chart

How advisors across the financial advice industry rated their channels, based on average firm results

  • November 15, 2024 November 15, 2024
  • 09:36

How we did it: Advisors’ Report Card 2024

Methodology explainer for our annual Report Card series research and report

  • November 15, 2024 November 13, 2024
  • 09:35

Five areas where wealth firms most need to improve advisor support

Firms must communicate with advisors and provide training when implementing new systems

  • November 15, 2024 November 13, 2024
  • 09:34

Freedom to choose products remains a top priority

Advisors want fair compensation plus the ability to avoid conflicts of interest when meeting clients' needs

  • November 15, 2024 November 13, 2024
  • 09:33

How advisors’ books are evolving across Canada’s financial advice industry

While AUM and client household numbers varied across the three channels, there was slight average asset growth

  • November 15, 2024 November 13, 2024
  • 09:32

Advisors feeling cybersecure

Restrictive security measures, advisor training and fraud prevention help keep clients’ data safe

  • November 15, 2024 November 13, 2024
  • 09:31