Former BNN Bloomberg anchor Jon Erlichman has partnered with Global X Investments Canada Inc. to produce financial commentary, news and education for Canadian DIY investors.
Global X will be the exclusive investment fund sponsor of the “Ticker Take with Jon Erlichman” YouTube channel, which will deliver regular content designed to inform Canadians about financial markets, the firm announced in a release on Tuesday.
The asset management firm will also offer exclusive content from Erlichman, including a weekly Market Views video, offering insight into the themes driving markets.
Erlichman spent years as an anchor and TV reporter with BNN Bloomberg, CTV News and other financial media. He stepped away from the BNN anchor desk on Sept. 30, with plans to make frequent appearances across Bell Media platforms as a financial commentator beginning in 2025.
Meanwhile, his partnership with Global X will see him engage with new audiences across emerging social media.
Global X said the partnership follows “a critical shift in the Canadian investment landscape,” with the portion of assets under management within the discount brokerage channel, or the DIY investor channel, surpassing the portion of assets managed within the full-service brokerage channel.
In the second quarter of 2024 alone, assets in the discount brokerage channel grew by 40%, driven by purchases of Canadian ETFs by DIY investors, the firm said.
The announcement also comes at a time when trillions of dollars are set to shift from older Canadians to younger generations, who are actively seeking personal finance resources.