The Canadian Securities Administrators officially launched a new campaign that aims to educate Canadians about the importance of saving and investing, entitled “This Is Your Life”, that will run until December 2006.

Partnering with the well-loved Canadian comic strip “For Better or For Worse”, by Lynn Johnston, the CSA is reaching out to consumers at key points in their lives. While traditionally CSA Investor Education campaigns have been demographically focused, the target groups for This Is Your Life include people experiencing life events including marriage/cohabitation, raising a family, pre-retirement and receiving a financial windfall. Research has shown consumers seek out financial information at these key points.

Investors can visit the educational website www.thisisyourlife.ca, where Johnston’s familiar characters highlight each triggering event along with relevant and important investing information.

Visitors can also enter a contest to win autographed “For Better or For Worse” prints and a cash grand prize.