If your clients’ belief in your integrity has been shaken by the recent market events, there are steps you can take to earn back their trust.

1. Take responsibility. Tell clients you’re sorry you didn’t see the downturn coming, but that you’ve learned from it.

2. Establish credibility. Ensure that clients see you as an expert who provides valuable advice.

3. Demonstrate reliability. Focus on the little things as well as the big. If you say you’ll call them on Wednesday, be sure to call them on Wednesday.

4. Maintain intimacy. Engage clients on a personal level, asking questions that tap into their feelings.

5. Allay perceived self-interest. Show clients that you have their best interests at heart.