Rogers Associate Financial Partners Inc. will be opening a new office in Winnipeg on June 1 under the company’s wholly owned subsidiary, Canada Debt Assistance Inc.

The office, to be located in east Winnipeg, will offer bilingual debt counselling services in a professional environment. This expansion will help the company meet the growing demand for its services in the Winnipeg market.

“As total household debt in Canada continues to climb towards the $1 trillion mark, the need for our services becomes much greater. Our fully trained and licensed counselors bring order back to peoples’ finances,” said John Rogers, president and CEO, in a news release. “Canadians, as a whole, are spending more than they make, and that’s where we come in,” he added.

Rogers Associate Financial Partners is a Calgary based financial management company with core business interests in debt counseling, mortgage brokering, insurance products and financial planning.

The company currently operates offices in British Columbia, Alberta, Manitoba and Ontario and has aggressive plans to develop new products and offer services in new markets from coast to coast.