Some 250 senior members of the securities industry arrived in Whistler, B.C., Sunday for the first annual meeting and conference of the recently formed trade association of the Investment Dealers Association.

At its annual general meeting, members approved a new name for the association, the Investment Industry Association of Canada (IIAC) and a new logo, a stylized keystone, representing the important role the securities industry plays in the capital markets.

The conference concludes Tuesday evening.