Ross Turney begins his term as executive director of Loma Canada today, June 30.

Turney joins LOMA Canada with an extensive background in both business-to-business and business-to-consumer marketing and communications. He has worked as an independent marketing consultant, director of communications for National Life Assurance Co. of Canada and associate director of marketing communications for the CIBC.

Turney has served as the committee chairperson for the Canadian Marketing Association Student Awards since 2000 and has been a featured speaker on direct marketing at several colleges and universities.

“We’re very excited about Ross’ appointment as executive director of LOMA Canada,” said Thomas Donaldson, president & CEO of LOMA, in a news release. “He has had great success generating results-oriented marketing initiatives. This experience will help insurance and financial services companies throughout Canada realize the solid return-on-investment they can gain by increasing professional development opportunities for their employees.”

LOMA Canada is a non-profit association representing a major portion of Canada’s life and health insurance industry working to meet the educational and professional development needs of companies and their employees.