Industrial Alliance Insurance and Financial Services Inc. has launched its new Web site.

The insurer says the new site is more user-friendly, and combines improved content with an uncluttered presentation.

“Compared to our previous Web site, the improvements and new features contained on the new version are numerous. Each will allow us to better respond to the needs of our clients, agents, investors and employees,” said Jean Routhier, director, communications, in a news release.

A new section, Life’s Turning Points, gives clients advice on each stage of their life. This section focuses primarily on an active approach rather than selling specific products. The client section of the site also has more calculators, more online forms and more answers in its various FAQ sections.

Financial analysts, reporters and investors will also be able to register their name on an e-mail distribution list to receive new press releases and be kept informed of the latest financial developments.

The overall graphic design of the new website is based on the design developed for the Company’s TV ad campaign that was launched last fall.